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On March 21 2017, the Equal Opportunities Commission launched the EMbRACE campaign, our brand-new initiative to promote racial equality. The "EMbRACE" Campaign - a play on words EM (ethnic minority) and RACE aims to encourage people to respect, value and support racial equality.

We invite all of you to support and be a part of our EMbRACE campaign, as only through collective action can our society achieve true racial equality.

Corporations or organisations can join this initiative by hosting Lunch and Learn Session on different topics as a way to promote Diversity and Inclusion within the organisation. Corporations or any organisations can also sign a pledge, or put up EMbRACE poster in the place of business. Corporations or individuals can participate in our EMbRACE campaign through our Facebook video campaign as well.

Why Racial Diversity & Inclusion Matter

Hong Kong has a steady increase of people from different races and nationalities which is great for Hong Kong as it enriches the culture of the city. This also means having greater and diverse talent pools which; in return, benefits our businesses by increasing the company’s performance.

This statement is not an empty rhetoric. Global management consulting firm, McKinsey; for instance, has looked into this issue and published their report. In their 2017 report, Delivering through Diversity, it was found, after examining data samples from 1000 companies in 6 countries, that the company which has ethnic and cultural diversity executive teams earned 33% likelihood of outperforming other companies in terms of earnings before interest and tax (EBIT).

Lunch & Learn

Creating diversity and inclusion in the workplace is a conscious and continuous effort. As a way to help organisations to promote diversity and inclusion on the ground of race or national origin within the organisation, the Equal Opportunities Commission is offering Lunch & Learn Workshop, where we will invite different speakers to your organisation and engage in a discussion with your staff members on different topics, such as :

The Ethnic Minority Youth of Hong Kong
The Ethnic Minority Women Game Changer
Transforming Adversity into Opportunity
From Conscious Bias to Conscious Effort

We can also tailor make a topic that suits your organisation.

If you are interested to host Lunch and Learn Session, please email us at humazile@eoc.org.hk

Media partner:

Video Campaign

Does your company engage in an CSR activities which promote racial equality?
As a member of the ethnic minority community, would you like to share your insight in promoting racial equality?

We would like to hear from YOU!

Join our Facebook Video Campaign. Please contact us and let us record your message for the whole Hong Kong to hear.
You can also record your own message in the format of songs, poetry, etc and send it to us.
To participate in our EMbRACE facebook Video Campaign, please contact us at humazile@eoc.org.hk

How to Support

Put the EMbRACE logo on your Facebook page or website in March every year to promote the International Day for the Elimination of Racial Discrimination;
Display the EMbRACE logo in your offices/stores/outlets;
Like and share our dedicated EMbRACE Facebook page and posts: www.facebook.com/embracecampaignbyeoc/;
Organise or support one of the following activities within the EMbRACE theme:
- screen a movie/video on racial equality (Click here for the video link)
- organise events within your organisation promoting racial diversity and integration
- support an activity that brings together ethnic minorities and mainstream society through your CSR Programme;
Make a pledge that your organisation respects racial equality and has zero tolerance for racism (Click here for the sample pledge form)

Your support will be greatly appreciated (Click here for the flyer and registration form). To show your leadership in this field, upon successful registration in this campaign, we will list your company/organisation on our website, Facebook page and publications.

Video links：

Individual Support

Within each of us lies the key to changing the world around us. We would like to tap into this internal strength and courage of individuals to stop racial discrimination and help create an equitable society. We invite you as a member of society to play your part in creating a better world for ourselves and the future generations by EMbRACE-ing racial equality.

These are some of the ways you can participate in this campaign:

Follow, like and share our EMbRACE Facebook page and posts: (www.facebook.com/embracecampaignbyeoc/);
Change your profile picture to the EMbRACE logo in the month of March (Click here to download the logo with the EOC logo, the logo without the EOC logo);
Take a picture with the EMbRACE logo and post it on our Facebook page;
Create your own pledge and post it on our EMbRACE Facebook page (Click here for the Personal Pledge Form);
Invite your friends to participate in this Campaign;
Most importantly, promote racial equality in your community and social groups and speak up against racial discrimination in every form.

Supporting Organisation


Consulate General of Pakistan	Kids4Kids	HandsOn Hong Kong	Justice Centre Hong Kong

RainLily	Health In Action	Teacup Productions	Community Business

The India Association Hong Kong

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