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E-news Issue 355

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EOC launches social media campaign to promote accessibility

EOC launches social media campaign to promote accessibility

The EOC has launched a social media campaign to enhance the public’s understanding of accessibility, encourage premises to implement universal design, and promote inclusion in society.

As part of the campaign, the EOC produced a short video in collaboration with boccia player and founder of Love Inclusion Charity Association Ms HO Yuen-kei. Titled “Advancing Accessibility for All: A Day Out with Ho Yuen-kei”, the video follows the Paralympian as she visits a retail complex and an independent shop in Hong Kong, allowing viewers to understand in-depth the concept of universal design. It also explores how premises of different types and scale can implement accessible facilities and services to provide convenience for people with diverse needs, as well as expand business opportunities.

In the video, Ms Ho highlights that even shops with limited space can provide portable ramps, moveable furniture to enhance flexibility for users with diverse needs. Furthermore, improving accessibility is not just about the hardware. Attentive and friendly services can also improve accessibility, making our society more inclusive.

To strengthen engagement with young people, the EOC has also produced four social media Reels on accessibility. Through a rapid-fire Q&A with Ms Ho, re-enactments of everyday scenarios, and a wheelchair challenge, the Reels encourage young people as well as the general public to consider the needs of those with different abilities and to understand the positive impact of thoughtful, inclusive design on daily life.

The short video is now available for viewing on the EOC’s YouTube and Facebook pages. Members of the public can also view the first trailer Reel on the aforementioned two pages, as well as the EOC’s Instagram page. The remaining three Reels will be released on a weekly basis on the YouTube, Facebook, and Instagram pages.

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