On 28 April 2023, the EOC kicked off the “Racially Friendly Customer Services for All” bus body advertising campaign. As well as raising public awareness about the importance of providing racially friendly services, the six-week campaign serves to encourage goods and service providers to cater to the needs of diverse customers in an equal and friendly manner.

During the campaign, advertisement is displayed on 100 buses running across the city. The advertisement features four best practice suggestions, which are “Expand product and service choices”, “Help with language needs”, “Make customers feel comfortable” and “Offer service of equal quality”. These were based on the views obtained during a feedback collection exercise with over 30 organisations of diverse racial groups in 2020, which focused on participants’ retail and service experiences in the city. The advertisement also depicts four scenarios, including a retail shop, a supermarket, a bank and a restaurant, with four individuals from diverse races in the foreground.

EOC Chairperson Mr Ricky CHU Man-kin said, “We encourage all goods and service providers to open their minds and welcome diverse customers by making their products and services more racially friendly. Not only could this lead to business advantages and customer loyalty, but it is also key to making the Hong Kong society harmonious and inclusive. As the city is eager to receive visitors from outside, practicing openness and offering racially friendly service is all the more critical.”

• Read the press release