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Look out for EOC ads on the MTR and support racial equality
In an effort to rally support for racial equality and inclusion amid the ongoing COVID-19 crisis, the EOC has rolled out an advertising campaign on MTR trains on the Island Line, Kwun Tong Line and Tsuen Wan Line spanning 36 weeks in three phases.
For the first phase of the campaign, which runs from 17 December 2020 until 10 March 2021, the EOC has partnered with WEDO Global, a social enterprise that advocates multicultural education to develop an advert carrying the theme, “Fight the virus together as one human race”. The two versions of the advert feature 10 people of different ethnicities, including members of the African, Chinese, Caucasian, Filipino, Indian, Indonesian, Nepalese, Pakistani, Thai and Vietnamese communities in Hong Kong.
Wearing masks sewn by ethnic minority women under WEDO Global’s “We Mask Action” project, the people represented in the ads come from a variety of backgrounds and industries, from finance to performing arts, and law to social welfare. They also include homemakers, as well as university and secondary school students.
Through the campaign, the EOC wishes to highlight the need for solidarity in trying times such as the present, and the contribution everyone is making to the fight against the pandemic, regardless of gender, race, age, occupation and other attributes. As EOC Chairperson Mr Ricky CHU Man-kin said, “The pandemic has had a disproportionate impact on ethnic minority communities. We must seize this opportunity to find more effective ways to address the unique challenges they face, and build a racially inclusive society in Hong Kong.”
As part of this endeavour, the EOC has run an online hub since March 2020, offering dedicated information on COVID-19 in relation to discrimination and other issues of concern. This includes a set of FAQs for foreign domestic workers and their employers, which is available in six languages, namely Bahasa Indonesia, Chinese, English, Nepali, Tagalog and Thai.
